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Our Guiding Principles

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Our Guiding Principles

Our guiding principles outline how we work and represent the values by which we abide. Integrity, partnership and high performance are the cornerstones of our culture.


  • We at all times meet or exceed the high ethical standards expected of us by more than 22 million CPP contributors and beneficiaries.
  • We honour our commitments.
  • We operate with transparency internally – we have no hidden agendas – and with appropriate transparency externally.
  • Our actions are consistent with our words.
  • We quickly communicate both good and bad news.
  • We provide open and constructive input and feedback.


  • We strive for win-win solutions.
  • We define clear expectations with partners up front and then adhere to them.
  • We share credit for successes and responsibility for failures.
  • We treat people with courtesy and respect.
  • We establish clear lines of accountability while operating in a collegial and collaborative way.
  • We actively support decisions we have committed to.

High performance

  • We take calculated risks in all our efforts to maximize investment returns, accepting that not all decisions will work out as planned.
  • We overcome obstacles to achieve desired results.
  • We execute our plans with excellence.
  • We recognize and reward people based upon merit and performance.
  • We are clear about roles and responsibilities and encourage decisions to be made accordingly.
  • We operate with high standards of quality and professionalism in all that we do – this is everyone’s job.
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